Effective Date: January 11, 2026

‍1. Who We Are
‍Built Water LLC is a digital resource that helps water and wastewater professionals connect with equipment information and manufacturer representatives. We operate by collecting project information from users and selling qualified leads to relevant manufacturer representatives. Our website collects personal data to support these services.
‍Contact Information:
Built Water, LLC
1500 N Grant St, Suite R
Denver, CO 80203
Email: Evan@BuiltWater.co

‍2. What Information We Collect
‍We collect the following information when you use our website or submit forms:
‍From Equipment Requests (Engineers, Operators, Contractors):
- Personal Information: Name, email address, company/organization name, phone number (if provided)
- Project Details: Project type, location, timeline, capacity requirements, budget information
- Technical Requirements: Equipment specifications, performance criteria, site conditions
- Files and Documents: Uploaded specifications, drawings, or project documents (optional)
‍From Manufacturers and Their Representatives:
- Company information and contact details
- Service territory and equipment specializations
- Lead performance and response metrics
- Payment information (when applicable)
‍Technical Information (All Visitors):
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on site
- Referring websites

‍3. How We Use Your Information
For Equipment Requests:
- Match your project with qualified manufacturer representatives
- Generate detailed "Rep Briefs" that provide representatives with full project context
- Sell your information as qualified leads to appropriate representatives
- Send follow-up communications related to your inquiry
- Improve our lead matching algorithms
‍For Representatives:
- Manage pilot program participation and performance tracking
- Process lead deliveries and matching
- Handle payments for purchased leads (when monetization begins)
- Improve service quality and representative satisfaction
‍General Operations:
- Improve site functionality and user experience
- Analyze website usage and performance
- Create and improve educational content about water treatment equipment
- Comply with legal obligations

‍4. How We Share Your Information
Lead Sales to Manufacturer Representatives:
This is our primary business model. When you submit an equipment request, we sell your contact information, project details, and any uploaded files as qualified leads to manufacturer representatives who serve your region and equipment category. Representatives will contact you directly to discuss your project. By submitting a request through our Connect Form, you consent to this sharing and to being contacted by these representatives.
‍Service Providers and Technology Partners:
We use third-party services to operate our platform:
- Webflow: Website hosting and content management
- Airtable: Database management for leads and representatives
- Make.com: Automation workflows for lead routing and processing
- Brevo: Email delivery for lead notifications and communications
- Tally: Form collection and submission management
- Stripe: Payment processing (when monetization begins)Each of these providers has their own privacy policies and data processing terms.
Automated Processing:
We use automated systems (including artificial intelligence) to:
-Match equipment requests with appropriate representatives
- Generate rep briefs from submitted project information
- Process and route leads to qualified representatives
- Create educational content about water treatment equipment
‍Legal Requirements:
We may disclose your information if required by law, regulation, legal process, or government request.
‍What We Don't Do:
We do not sell representative contact information to other parties without permission. We do not use your information for advertising purposes beyond our direct service offerings.

‍5. Lead Sales Disclosure for California Residents
California residents have specific rights regarding the sale of personal information. When you submit an equipment request through our Connect Form, we sell that information as leads to manufacturer representatives. This is how our service works and enables us to connect you with qualified professionals at no cost to you.
‍Your Rights: Right to know what personal information we collect and sell. Right to know which categories of third parties receive your information. Right not to be discriminated against for exercising your privacy rights.
‍How to Opt Out:
If you do not want your information sold as leads to manufacturer representatives, do not submit an equipment request through our platform. Once submitted, your information will be sold to matched representatives as part of our standard service. For questions about California privacy rights, contact us at Evan@BuiltWater.co.

‍6. Cookies and Tracking Technologies
‍Our website uses minimal cookies and similar technologies to function properly.
‍What Cookies Are Present:
- Essential Cookies: Required for basic website functionality, form submissions, and navigation
- Webflow Cookies: Set by our hosting platform for site performance and session management
- Tally Cookies: May be set by our form tool to remember form state and prevent duplicate submissions
- What We Don't Use: We do not currently use Google Analytics or similar analytics platforms. We do not use advertising cookies or tracking pixels. We do not sell cookie data to third parties.
‍Your Cookie Choices:
You can manage or disable cookies through your browser settings, though this may affect website functionality. Most browsers allow you to:
- View and delete cookies
- Block cookies from specific websites
- Block third-party cookies
- Block all cookies
‍Do Not Track Signals:
Some browsers have "Do Not Track" features. Because there is no industry standard for how to respond to these signals, our website does not currently respond to Do Not Track browser settings.

‍7. Intellectual Property
‍Our equipment guides are created through a combination of AI generation, human research, editorial review, and fact-checking. While copyright law for AI-generated content is still evolving, we claim rights to our proprietary processes, prompts, curation methodology, and site design. We encourage use of our guides for individual project education while prohibiting bulk scraping or commercial redistribution. Industry facts and specifications remain publicly available information.

‍8. Marketing Communications
‍If you subscribe to our newsletter or content updates (launching Q2 2026), we will use your email address to send:
- Equipment guides and educational content
- Industry news and water treatment updates
- Product announcements and new features
- You can unsubscribe at any time using the link in any email. Newsletter subscriptions are separate from equipment request submissions.

‍9. Data Retention
Equipment Requests and Leads:
Retained for 2 years from submission date or until you request deletion, whichever comes first.
‍Representative Information:
Retained throughout pilot program participation and 1 year after program conclusion or until partnership ends.
‍Newsletter Subscribers:
Retained until you unsubscribe.
‍Technical Data:
Website analytics data is aggregated and anonymized after retention periods.You may request deletion of your data at any time by contacting us at Evan@BuiltWater.co.

‍10. Your Privacy Rights
‍Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Portability: Request transfer of your data to another service provider
- Restriction: Request limitation of how we process your information
- Objection: Object to certain uses of your information
- Withdraw Consent: Withdraw previously given consent for data processing. To exercise these rights, contact us at Evan@BuiltWater.co. We will respond to your request within 30 days as required by applicable law.

‍11. Data Security
‍We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Secure data transmission protocols
- Access controls and authentication
- Regular security assessments of third-party providers
- Automated backup systems
However, no internet transmission or electronic storage method is 100% secure. We cannot guarantee absolute security of your information.
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‍12. International Data Transfers
‍If you are located outside the United States, please note that we transfer and process your information in the United States, which may have different data protection laws than your jurisdiction. By using our service, you consent to this transfer.

‍13. Children's Privacy
‍Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have collected information from someone under 18, we will take steps to delete it promptly.

‍14. Limitation of Liability and Disclaimers
Professional Services Disclaimer:
Built Water provides educational information and lead generation services. We do not provide engineering advice, specifications, design services, or professional recommendations. Equipment selection and specification should be performed by licensed professionals familiar with your specific project requirements and local regulations.
‍Representative Disclaimer:
We are not responsible for the accuracy of manufacturer information, the quality of representative responses, the outcomes of connections made through our platform, or any business arrangements between users and representatives.
‍Lead Quality:
While we strive to match equipment requests with qualified representatives, we do not guarantee lead conversion, response times, or project outcomes.

‍15. Performance Data and Quality Metrics
‍We track representative performance data to ensure lead quality and improve our matching algorithms:
- Lead response times
- User feedback and satisfaction ratings
- Conversion and engagement metrics
- This data is used internally and may be shared with representatives in aggregated form. Individual performance data is confidential and not shared publicly.

‍16. Changes to This Policy
‍We may update this privacy policy periodically to reflect changes in our practices, technology, or applicable law. When we make material changes, we will:
- Update the "Effective Date" at the top of this policy
- Notify active users via email if changes materially affect data usage
- Post the updated policy on this page
- The most current version will always be available at this location.
We encourage you to review this policy periodically.

‍17. Terms of Service
‍This Privacy Policy should be read in conjunction with our Terms of Service, which govern your use of the Built Water platform. By using our website or submitting information through our forms, you agree to both this Privacy Policy and our Terms of Service.

‍18. Contact Us
‍If you have questions about this privacy policy, your data, our privacy practices, or wish to exercise your privacy rights, please contact us:
‍Built Water, LLC
1500 N Grant St, Suite R
Denver, CO 80203
Email: Evan@BuiltWater.co
We will respond to all inquiries within 30 days.
‍Last Updated: January 11, 2026
Version: 2.0